From 25 July to 17 August 2025, The Exchange TRX turns into a beauty playground with Beauty Affairs 2025—a month-long celebration packed with skincare and make-up promos, pop-ups and pampering experiences. There’s something for everyone, regardless of whether you’re updating your skincare stash or indulging in a full-on glam moment.

This year’s Beauty Affairs shines even brighter with L’Oréal Luxe as its official partner, and features immersive experiences from its most coveted brands. Here’s what to expect:

L’Oréal Luxe leads the way

Expect exclusive in-store promotions, luxe pop-ups, and masterclasses from four of L’Oréal’s most iconic beauty houses, each offering something special for visitors:

Armani Beauty
○ Enjoy a complimentary exclusive gift with purchase from 24 July to 17 August.
○ Explore the debut of Si Passione Red Musk, a daring new musky fragrance, at their dedicated pop-up.

Kiehl’s
○ Register and play a quick game at the Kiehl’s pop-up to redeem a travel-sized gift (first 100 customers daily).
○ Get hands-on with the Retinol Micro-Dose Serum for gentle skin renewal.

Lancôme
○ Discover Genifique Ultimate, the brand’s No.1 anti-ageing serum.
○ Be among the first to try the new Genifique Ultimate Eye Cream, enriched with Beta Glucan-CM.
○ Don’t miss the Lancôme Skin Screen analysis, a futuristic skin reading that shows your skin’s evolution 10–15 years ahead.

YSL Beauty
○ Receive an exclusive gift with every purchase during the campaign period.
○ Explore the LOVESHINE collection—luxury lipcare with serious shine—at the Loveshine pop-up.

More brands, more perks

Beyond L’Oréal Luxe, the celebration continues with cult-favourites like Drunk Elephant, Fresh, and Elixir, among others. Shoppers can look forward to:

○ Complimentary makeovers
○ Personalised beauty consults
○ Limited-time promos and giveaways

Workshops & masterclasses

Held at the Beauty Experience space (City Avenue, Ground Floor), these sessions are perfect for anyone looking to level up their beauty know-how:

2 & 3 August
○ Estée Lauder Make-up Masterclass (11am & 2pm)
○ The Super Serum Masterclass by Lancôme (4pm & 6pm)

9 & 10 August
○ Helena Rubinstein Needle-less Face Lift Skincare Masterclass (11am & 4pm)
○ Puras Essential Oil Workshop (1pm & 2pm, 9 Aug)
○ The Body Shop Passionfruit Workshop (2pm, 10 Aug)

16 August
○ Clé De Peau Beauty Skincare Masterclass – Full Radiance Ahead (11am)
○ Mac Cosmetics Masterclass – Glazed Over Lips (1pm & 2pm)
○ Sensatia Workshop – Skin In Bloom (4pm)
○ Bath & Body Works Workshop – Candle Jar Upcycling (6pm)

17 August
○ Armani Beauty Make-Up Masterclass (1pm & 3pm)
○ Benefit Cosmetics Workshop – Meet the Foundation of Your Dreams (5pm)

Spend & redeem

Get rewarded while you shop:

Sweet Escape Set: Spend RM500 in up to 2 receipts for a customisable vanity pouch and minis from Lancôme or Kiehl’s.

Glam Getaway Set: Spend RM1,500 in up to 3 receipts to redeem a sleek travel bag with luxe minis from Armani, YSL, or Helena Rubinstein.

Redemptions are available at the Beauty Galleria.

All images provided by The Exchange TRX.